February 5, 2002 12:00 AM EST
The banner ad is a bit of a curious creature.
It wasn't so long ago (say, 1998) that the pundits who had for so long
decried the gluttonous, indelicate banner ad were immersed in
self-congratulation. Click-through rates were dropping below 1% down to .5%
by the start of 2000.
U... (more)