Latest News from Eben Hewitt

A Banner Ad Custom Tag

Tue, 05 Feb 2002 00:00:00 EST

The banner ad is a bit of a curious creature. It wasn't so long ago (say, 1998) that the pundits who had for so long decried the gluttonous, indelicate banner ad were immersed in self-congratulation. Click-through rates were dropping below 1% down to .5% by the start of 2000. Users don't even see them, the pundits claimed. They've learned to block out the banners and scroll past them; people will turn to other forms of advertising, such as the content ad. And perhaps, to an extent, they have.

The Logical Stack Trace

Thu, 04 Oct 2001 00:00:00 EDT

To elucidate a manner in which ColdFusion programmers can write better performing, cleaner, and more sensible applications, this article will illuminate the noncoincidental relationship between the discipline of logic in philosophy and the writing of ColdFusion applications. Understanding this relationship will help you approach application flow management in a lean and efficient manner.

Best Practices in ColdFusion Development

Sat, 27 Jan 2001 00:00:00 EST

In recent years we've witnessed a trend in which organizations gather, codify, evaluate, and disseminate seemingly endless lists of 'Best Practices' - guidelines that help promote the success of their business, the consistency of their actions and, presumably, the general cheerfulness of their employees.